BRANDED AUDIO
“So how do we actually implement behavioral insights into our products? The first idea was making the core function of it focusing on trying to achieve goals rather than the dollars or the account type. It’s what we call goals-based investing.”
“Think about all the hours you’ve spent with your favorite podcasts. They’ve kept you company on drives, while you were doing chores, and on sleepless nights.”
“Here’s the thing: most companies don’t fail because their product stinks—they fail because the brand gets sloppy.”
“Every entrepreneur knows that moment when breaking news hits and your thinking: what does this actually mean for my business?”